An important meeting chaired by Chairman Capital Development Authority (CDA) Muhammad Ali Randhawa took place on Tuesday, where the decision to initiate 3D and digital marketing in Islamabad was made. This initiative is set to begin on July 1st.
The project aims to attract people through modern marketing techniques. Digital screens will be installed on various highways and commercial centers to achieve this. The installation of these digital screens is expected to boost CDA’s revenue.
These screens will be installed on an annual rental basis for three years. The contractor will be responsible for the installation and associated expenses. The contract for screen installation will be awarded through an auction, with the highest bid winning the contract.
